Why Exhibit at the Backer Shows?

To Talk Shop with Peers
Thousands of pet professionals make their way each year to the Backer shows to purchase new products, technologies and industry services and to make new professional connections.

To Witness the Trends
The Backer shows are by far the most highly regarded new product forum in the industry, bringing together buyers and sellers from all corners of the pet and pet-related world.

To Do Business with You
Trade shows are an effective way to build awareness, generate industry public relations and achieve branding initiatives.

• Three days at a Backer show can make your entire year. Beyond the exposure you’ll enjoy at the convention, exhibiting gives you pre- and post-show branding.

• The #1 reason that buyers for attending: to see new products and trends, followed by searching for suppliers and comparison shopping.

• Industry attendees average 8.5 hours of viewing exhibits in an average of 2.3 days.

• Exhibition leads are 31% less expensive to contact and 38% less expensive to close.

• Average cost to close a personal sale is 17 times more expensive than an exhibition lead.

• 76% of attendees rate face-to-face interaction as very important. Exhibitions are the #1 place where buyers and sellers meet.

All statistics are from the CEIR (Center for Exhibition Industry Research)